Flexible containers made of synthesized polymers, customized with graphics, text, or images through various printing techniques, facilitate product packaging and branding. These receptacles are commonly used in retail, food service, and promotional sectors. For example, a grocery store might utilize these to display its logo and branding message.
Their significance lies in providing a cost-effective and versatile packaging solution. They are lightweight, durable, and easily adaptable to specific product dimensions. Historically, the advent of advanced printing technologies has enabled businesses to enhance brand visibility and convey crucial product information directly on the packaging, thereby impacting consumer perception.
The subsequent discussion will address the types of polymers employed, printing methodologies used in their creation, the environmental considerations associated with their utilization, and the diverse applications across various industries.