The term refers to digital designs created with watercolor aesthetics that can be printed for various purposes. These designs, often created using digital painting software to mimic the look of traditional watercolor paintings, are available as downloadable files. A user might, for instance, find a floral arrangement design suitable for printing onto cardstock to create personalized greeting cards.
The availability of such designs offers a cost-effective and accessible means of incorporating artistic elements into personal and professional projects. Historically, achieving a watercolor effect required direct application of paints and specialized techniques. Now, individuals without painting expertise can readily access and utilize watercolor-inspired visuals. This democratization of design has broadened creative possibilities across various fields, from crafting and scrapbooking to graphic design and marketing materials.
Further discussion will elaborate on sources for acquiring such designs, consider optimal printing methods and media, and discuss creative applications across diverse projects.